That’s why we decided to see if we could find a correlation between the dominant color in Disney character designs and how “good” and “evil” they are.
WATCH: Everything you need to know about COLOR… in under 3 minutes!Ĭolor meanings and how they affect our perception of charactersĪt Venngage, we love geeking out and making cool data visualizations. And after tallying up some numbers, we definitely were able to find some connections between the colors in their characters and their personalities. These characters inform our understanding of what makes the image of a “hero” and what makes the image of a “villain”.
Many of us grew up with Disney characters. So we decided to analyze a group of characters that we, like so many, hold close to our hearts: Disney characters. We wanted to investigate the connection between color meanings and character. After all, when you conjure up the image of a villain in your mind, they probably aren’t wearing pink, right? And for the most part, those articles should be taken with a grain of salt.Īs HelpScout pointed out in their article about color psychology, our perception of color is largely influenced by factors like our personal experiences, cultural upbringing, and personal preference.īut there is something to be said about how color affects our perception of character and personality. There have been a ton of articles written about how colors affect our mood, or our decision to buy products. We see people bringing up color associations often in discussions about marketing and branding. If someone is jealous, they’re “green with envy”. Think about how color is used when talking about character: if someone is bad, they’re a “black hat”. What makes us see a character as good or evil? The character’s design probably has something to do with it.
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